1. Competitor Profiles
• Strengths and weaknesses of current and potential direct and indirect competitors
• Business model/product strategy
• Unique value proposition and key brand differentiators analysis
2. Industry Analysis
• Uncover market trends
• Find market gaps/opportunities
• Systematic analysis of threat of new entrants, supplier power, buyer power, threat of substitution
3. Competitor Marketing Strategy
• Insights on segments served, customer base, customer loyalty, customer acquisition methodology
• Social media presence, content engagement & promotion
By doing a frequent analysis of your competitors, you’ll avoid putting your business at risk of dangerous blind spots.
We study your competition – what they offer, what customers think of them, generating insights on what actions you can take to stand out and win.
Together, we’ll look beyond your current playbook and craft an entirely new strategic reality for your business.